Mikvah Chana Annual Gala Fundraising Platform
A custom event and fundraising platform designed to manage RSVPs, sponsorships, raffles, and donations with real-time operational logic.
The Mikvah Chana Annual Gala platform was built as a custom event and fundraising system rather than a traditional event website. The platform supports complex RSVP flows, sponsorship packages, raffle participation, and donations—each governed by custom pricing logic, discount rules, and eligibility conditions. All activity is tracked through structured records and synchronized into Salesforce, providing real-time visibility into attendee engagement, sponsorship value, and fundraising performance. The result is a unified platform that replaces manual coordination with reliable, auditable operational workflows.
Large-scale nonprofit events introduce operational complexity that standard event tools are not designed to handle. The Mikvah Chana Annual Gala required a system capable of managing RSVPs, sponsorship tiers, raffle participation, and donations simultaneously—while enforcing rules around eligibility, bundled benefits, and pricing logic. Off-the-shelf event platforms could not support these requirements without manual workarounds and administrative overhead.
This visual represents the core challenge of the Gala platform: coordinating multiple fundraising mechanisms within a single, coherent system. Attendee actions—such as selecting a sponsorship level or purchasing raffle entries—directly influence discounts, credits, and access rights. The platform ensures these relationships are enforced automatically, eliminating ambiguity and reducing the risk of errors during high-volume fundraising periods.
Custom RSVP and Attendance Workflows
The Gala platform supports RSVP flows that go beyond simple attendance confirmation. Guests can register as individuals or as part of sponsorship packages, with RSVP eligibility and pricing determined by selected options. This ensures attendance rules remain consistent with sponsorship commitments and fundraising goals.
Rather than relying on manual reconciliation, RSVP data is structured and validated at submission. This allows organizers to maintain accurate attendee lists, manage capacity, and ensure alignment between guest access and sponsorship level.
Success was measured by reducing manual follow-up and ensuring attendee data remained accurate and complete throughout the event lifecycle.
Sponsorship Packages with Embedded Benefits
Sponsorships are treated as structured packages rather than static products. Each sponsorship level can include bundled RSVPs, raffle credits, donation recognition, or other benefits, all enforced through platform logic.
Custom discount rules and credit allocations are applied automatically based on sponsorship selection. This eliminates the need for staff to manually track entitlements or adjust pricing after the fact.
Success was defined by ensuring sponsorship benefits were applied consistently and transparently without administrative intervention.
Raffles, Donations, and Conditional Pricing Logic
The platform supports raffle participation and donations as first-class fundraising mechanisms. Raffle purchases can influence discount eligibility, unlock credits, or affect sponsorship value depending on predefined rules.
Conditional pricing logic ensures that discounts and credits are applied accurately based on raffle amounts or donation thresholds. This allows the organization to incentivize participation while maintaining pricing integrity.
Success was measured by enabling flexible fundraising strategies without introducing complexity or error during checkout and fulfillment.
Visual Showcase
Salesforce Integration and Fundraising Visibility
All platform activity—including RSVPs, sponsorships, raffle entries, and donations—is synchronized into Salesforce. This provides organizers with a centralized view of engagement, donor history, and fundraising performance.
Rather than exporting spreadsheets or reconciling data across systems, the integration ensures records remain consistent, auditable, and up to date. This supports post-event reporting, donor stewardship, and long-term relationship management.
Success was defined by eliminating fragmented data and providing real-time operational insight into fundraising outcomes.